MODEL AND TALENT REQUIRMENTS
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| Commercial Print | |||||||||||||||||
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Models are used in print ads, catalogs, magazines, packaging, live promotional work and TV commercials. Some models are chosen because they appeal to a certain market based on their age, race, marital status, etc. Other models can be odd looking to create a character of imagination or impersonate celebrities for print ads and television. There are no height, weight, age or ethnic requirements for this broad division of modeling. | ||||||||||||||||
General Fashion |
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| Models have a universal look to them. They are not quite as unique as high fashion but can be found in magazines, catalogs or clothing advertisements. Usually these models are 18 years and older. Height and weight requirements vary. | |||||||||||||||||
High Fashion |
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| Models are found in fashion magazines or do runway for haute couture and designer collections. Models must have a distinct look, sharp features, unique or exotic looks. Women must be 5’9” to 5’11” in height and usually range between the ages of 13 to 25. Men must be 5’11” to 6’2” in height and usually range between 13 to 35 years of age. When getting your composite cards made be sure to let the photographer and the director know that this is your target market. You will need special shots done. As a Runway model you are required to have training in walking, turns, pivots, hand gestures and techniques for removing clothing on the runway. | |||||||||||||||||
Petite |
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| Models are found in print ads, catalogs, magazines and TV commercials. Models wear misses sizes 3 to 7 and are usually 18 to 25 years old. | |||||||||||||||||
Plus-Size |
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| Models are also found in print ads, catalogs, clothing advertisements and TV commercials. This division, also known as Full Figure, is 12 to 18 with a required waist of 8 inches smaller than the bust and hips. | |||||||||||||||||
Swimsuit |
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| Models are found in print ads, magazines, catalogs, TV commercials and some runway. Women are required to have a bust 34B and larger. Models are not as thin as haute couture with a more athletic look. Light skin models need to be tan. | |||||||||||||||||
Physical Features |
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| Specific features such as hands, feet, legs, mouth/teeth, back, hair... will need special shots done to emphasize the feature. Be sure when getting your composite cards to let the photographer and the director know that this is your target market. | |||||||||||||||||
Children |
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| Models are 4 years and older. All children under 18 must be accompanied by an adult at all times. Print ads, catalogs, magazines, clothing advertisements, live promotion events, TV commercials and motion pictures are always searching for children. | |||||||||||||||||
Babies |
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| Babies change quickly. Most agencies have what are called "Baby Books Files" which are books of children's picture. The picture has specific requirements as to looks and sizes. Photos must be updated every 3 to 6 months. | |||||||||||||||||
Lifestyle |
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| Families are in high demand especially in the Tampa/Orlando markets. Mothers, fathers, sisters, brothers make up the nucleus of the lifestyle group. All combinations are in high demand: sisters, brothers, brother/sister combinations and often Moms/Kids as well as Dads/Kids. | |||||||||||||||||
All Models Must: |
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If you follow these guidelines you
will be successful in all that you do! |
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